[Morris]

Mini has finally shared some new information regarding the Mini EV. They have confirmed that the electric model will be launched on their 60th anniversary. This will mean a next summer production, with customers taking delivery in early 2020. They have also said that there are currently no plans to offer it as a larger 5 door model and for now it will remain a three door hatch.

https://www.autoexpress.co.uk/mini/100275/new-2020-mini-electric-to-arrive-on-brand-s-60th-birthday

 

[Coops]

Not sure if it was wise or not to restrict the Mini EV to only a 3 door. As the majority of their sales over the past few years have been with the larger Countryman, I think this is severely going to limit the number of interested buyers.

 

[Tandy]

I have a feeling this was done intentionally to maximize the efficiency of the platform. Once they are able to deliver a practical electric range, then they can consider moving up to larger and heavier models.

 

[MiniFootPrint]

Research and demographic studies have shown that there's a growing amount of people traveling solo that also want style. Safe to say Mini has found their niche.

 

[Morris]

Technically the Mini Countryman is a subcompact crossover and I think going monospec is in an effort to reduce their risk with a new platform launch. Once they can establish consumer interest they can look to build upon trim levels and variants.

 

[MiniFootPrint]

Unfortunately monospec might not be enough to keep them competitive. Buyers want options. The only other option Mini has is to offer packages/special versions.

 

[Coops]

Their special editions are far too expensive and I doubt we will see anything like a JCW version of the electric model. By keeping it a three door that suggests they are prioritizing efficiency over performance.

 

[MiniFootPrint]

Their special editions are far too expensive and I doubt we will see anything like a JCW version of the electric model. By keeping it a three door that suggests they are prioritizing efficiency over performance.

Where BMW and Mini are at and will be in the future I see potential for that to happen. What helps too is the 2-Series and 1-Series have been well respected cars from dedicated BMW enthusiasts to well respected journalists. Mini should have no problem bringing that spirit back, it worked in the past.