One in ten MINI customers worldwide already drives fully electric

1206 Views 6 Replies 3 Participants Last post by notbatman, 10 mo ago

WillMW

Discussion Starter · Jan 12, 2022

BMW Group released their Q4 2021 sales numbers and in it they revealed that 1 in 10 Mini Customers worldwide drives an electric Mini.

One in ten MINI customers worldwide already drives fully electric

The MINI brand delivered 302,144 vehicles to customers last year – 3.3 percent more than in 2020. Around 17 percent of these vehicles had an electrified drive train. More than one in ten MINI customers opted for the fully-electric MINI: the MINI Cooper SE* (34,851 units). The MINI Electric is the MINI family’s highest-volume model and was a driving force for the brand in 2021, delivering growth of 98.2 percent worldwide. With a planned realignment of the model range, expansion of production capacity and development of new target groups and markets, the MINI strategy will remain focused on successful, profitable growth going forward.

Electro-offensive and number one in premium segment: BMW Group posts strong sales for 2021

The BMW Group posted solid year-on-year sales growth of 8.4 percent last year, with a total of 2,521,525 BMW, MINI and Rolls-Royce vehicles delivered to customers worldwide. BMW sales reached a new all-time high of 2,213,795 units (+9.1%) last year, with the brand leading the global premium segment.

www.press.bmwgroup.com

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notbatman

· #2 · Jan 16, 2022

Great! Now they just need to make a fully electric Countryman.

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WillMW

Discussion Starter · #3 · Jan 17, 2022

notbatman said:
Great! Now they just need to make a fully electric Countryman.

Agreed! That needs to be the next step for sure! Would you swap your SE for one?

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notbatman

· #4 · Jan 17, 2022

WillMW said:
Agreed! That needs to be the next step for sure! Would you swap your SE for one?

No but my wife would like one. I don't need an SUV personally but it would be nice to have one I could borrow

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Irish Mini

· #5 · 10 mo ago

Not quite 1 in 10 Mini customers worldwide are driving electric. 1 in 10 during 2021 are driving electric, I suspect there are millions of Mini customers driving ICE Minis. Even still, 10% switch to full electric last year is a good level imo

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Irish Mini

· #6 · 10 mo ago

I was just out in my car and listening to the radio, and they said that 20% of all cars registered in Ireland since Jan 1st have been all electric. That is a much higher number than I expected. But with government incentives and the rising cost of petrol and diesel, I can understand why people are making the switch.

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notbatman

· #7 · 10 mo ago

Irish Mini said:
I was just out in my car and listening to the radio, and they said that 20% of all cars registered in Ireland since Jan 1st have been all electric. That is a much higher number than I expected. But with government incentives and the rising cost of petrol and diesel, I can understand why people are making the switch.

I've been seeing more Minis of both persuasions lately, or maybe just noticing them more. I also noticed that the price of the Base Mini SE went up $3,475.00 since January when I took delivery of an on-faith order. Availability of vehicles for test drives might increase sales. No regrets though. Having driven one, I never want to go back.

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