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BMW Group released their Q4 2021 sales numbers and in it they revealed that 1 in 10 Mini Customers worldwide drives an electric Mini.

One in ten MINI customers worldwide already drives fully electric

The MINI brand delivered 302,144 vehicles to customers last year – 3.3 percent more than in 2020. Around 17 percent of these vehicles had an electrified drive train. More than one in ten MINI customers opted for the fully-electric MINI: the MINI Cooper SE* (34,851 units). The MINI Electric is the MINI family’s highest-volume model and was a driving force for the brand in 2021, delivering growth of 98.2 percent worldwide. With a planned realignment of the model range, expansion of production capacity and development of new target groups and markets, the MINI strategy will remain focused on successful, profitable growth going forward.




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Not quite 1 in 10 Mini customers worldwide are driving electric. 1 in 10 during 2021 are driving electric, I suspect there are millions of Mini customers driving ICE Minis. Even still, 10% switch to full electric last year is a good level imo
 

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I was just out in my car and listening to the radio, and they said that 20% of all cars registered in Ireland since Jan 1st have been all electric. That is a much higher number than I expected. But with government incentives and the rising cost of petrol and diesel, I can understand why people are making the switch.
 

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I was just out in my car and listening to the radio, and they said that 20% of all cars registered in Ireland since Jan 1st have been all electric. That is a much higher number than I expected. But with government incentives and the rising cost of petrol and diesel, I can understand why people are making the switch.
I've been seeing more Minis of both persuasions lately, or maybe just noticing them more. I also noticed that the price of the Base Mini SE went up $3,475.00 since January when I took delivery of an on-faith order. Availability of vehicles for test drives might increase sales. No regrets though. Having driven one, I never want to go back.
 
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