Mini sales are on a decline as more and more shoppers are going the SUV route these days. In fact, the brand’s sales in America has dropped 10% in October to 38,456 vehicles. Peter Schwarzenbauer, a BMW board member and Mini’s boss, spoke with Automotive News and said the Mini brand could eventually become an all-electric company in the States.
"It’s really only in the U.S. where we are facing this with Mini," he insisted. "The way for Mini in the U.S. is building the Mini brand in the direction of becoming the electric urban mobility company."
Of course developing a new electric lineup won’t be cheap, especially not when you’re trying to fit a battery pack inside a smaller frame while still giving the vehicle enough range to be competitive in its segment. Thus the rumor of BMW’s hunt for partners to lower research and development costs, though this has not been confirmed by the German automaker themselves.
In the meantime, we have Mini’s upcoming electric vehicle to look forward to. Currently, all Mini cars are built in BMW’s production plant in Oxford, England, and this model will be no different. The Mini EV’s launch should take place some time in 2019.