BMW realizes that their current fully electric offerings are well below what's being offered by rivals. Despite being on the lower end of the spectrum, the company has still managed to bring 300,000 electrics and hybrids to the road. Moving forward the company will be ensuring that their range is more comparable to other vehicles in the segment, and moving forward they aim to deliver in excess of 250 miles. https://insideevs.com/bmw-range-of-future-electric-vehicles/