Mini simplifying trim levels - 2020 Mini EV Forum
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post #1 of 12 (permalink) Old 10-12-2018, 09:44 AM Thread Starter
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Mini simplifying trim levels

In its home market in the UK, Mini will be streamlining its model line with the introduction of three new trim levels. This will consists of Classic, Sport and Exclusive, each with their own unique set of equipment. Pricing is also being revised with a three door Classis starting at just 16,190. You can see a full breakdown of the new trim levels and packages here.
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post #2 of 12 (permalink) Old 10-12-2018, 12:34 PM
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I'm happy that even till this day they haven't cheaper out so much that we start to see features pulled from a BMW parts bin. A lot of brands have been guilty of that, Lexus and Toyota being a classic example.
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post #3 of 12 (permalink) Old 10-15-2018, 09:48 AM
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This seems to me like a marketing play more than anything else. Nowadays people want options and this revision offers a whole lot of different packages. It's really just so they can charge more money for less standard kit.
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post #4 of 12 (permalink) Old 10-16-2018, 09:51 AM
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There's thousands of dollars in options here, so these new trim levels aren't really of any greater value. They should have at least placed more standard kit on the higher end trims.
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post #5 of 12 (permalink) Old 10-16-2018, 06:12 PM
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The higher spec of Mini's that we get as result is a major per to me because without that they would be falling behind and end up like Pontiac.
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post #6 of 12 (permalink) Old 10-18-2018, 10:41 AM Thread Starter
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Quote:
Originally Posted by Coops View Post
There's thousands of dollars in options here, so these new trim levels aren't really of any greater value. They should have at least placed more standard kit on the higher end trims.
Simplifying is a bit of a stretch I agree, as Mini is basically charging you extra to get a properly equipped car. In basic One Class trim with allow wheels and a navigation package, you're already looking at 18,000 ($23,560 U.S)
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post #7 of 12 (permalink) Old 10-21-2018, 11:31 AM
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It was a bit optimistic to think that BMW would all of the sudden be decreasing pricing across the Mini lineup. If their new PHEV Countryman is any indication of the hike we're going to see with electrification, be prepared to pay a premium.
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post #8 of 12 (permalink) Old 10-24-2018, 12:53 PM
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this is the great thing about competition because prior to this it was just Mini and some more entry-level brands, meanwhile other ideal rivals were mostly in Europe.
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post #9 of 12 (permalink) Old 11-04-2018, 11:20 AM
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I'm hoping that once Mini see's how low interest is in the new Countryman PHEV, that they come to the conclusion that they need to find a way to reduce costs. BMW already has large stable of plug in hybrid models, so its not like they've had to design this system from scratch.
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post #10 of 12 (permalink) Old 11-06-2018, 01:31 PM
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slowly Mini is losing the appeal they once had because Mini's vehicles are primarily tailored to the European market with little adjustment to markets its in like the U.S.
at some point they might need to revamp the brand and/or get rid of it all together.
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