I'm currently driving a Kia Optima and have been very impressed by the average 900km range. I would say that for a full EV there are a couple of things to hope for. First is the range, which I can only hope is above 200km. I mean if the Chevy Bolt can do it, lets hope others can as well. Second is the price point, which I hope is somewhere amongst the current Cooper lineup, but I would understand if it exceeds it. Lastly and most importantly is the charge time. People cant afford to sit around for hours while their car charges. I mean if the range is decent enough to get you around for the day then hopefully that's a non issue.